Dear Partner,
After our first Nimbl x Nike launch during the final stage of the Giro, we are pleased to share the worldwide results of our second collaboration, the Nimbl x Nike Étoile Collection. A campaign, which achieved remarkable momentum during and after the Tour de France. Driven by broad Direct-to-Consumer (D2C) reach spanning more than 45 global markets, this launch underscores the strong international demand for our high-performance products and highlights the vital role of our dealer network.
Every element of the campaign was engineered to maximize brand visibility and engage a highly dedicated, premium consumer base.
Key Highlights
- Massive Brand Visibility: The campaign generated 2.0M views and expanded Instagram reach to 277.1K, marking a 171.2% plus compared to the previous period
- Deepened Community Engagement: Content interactions spiked by 260.1% alongside a 330.7% increase in profile visits, bringing in nearly 4K new followers
- Broad Digital Interest: The collection captured immense consumer attention worldwide, driving well over 60K dedicated digital sessions on our website
- Cross category development: High demand for the Ultimate Exceed Étoile Edition is driving sales across categories, boosted by growing orders in Apparel.
- Exceptional Regional Efficiency: Intense product desire spanned continents; while the United States represented the largest individual volume market, standout efficiency was recorded in markets like Taiwan, which achieved a striking 26.4% add-to-cart rate
- Concentrated Market Power: The top 10 global markets accounted for 62.9% of total campaign revenue, illustrating highly concentrated hubs of premium consumers
The successful launch of the Étoile Collection highlights the global demand for Nimbl's performance gear and showcases our dedication to top-tier quality.
This international milestone is a direct result of the hard work and collaboration of our dealer network. Your dedication to representing the brand and connecting with local communities is the foundation of our shared success. Thank you for your ongoing partnership.
There are still a few items available of the Nimbl x Nike Étoile Apparel Collection, you can find them using the link below.
The Nimbl Team